Business Development Unit

College of Industrial Management

King Fahd University of Petroleum & Minerals

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This program will give Saudi companies the opportunity to post their companies’ programs in different majors. A Company Program will be a guideline for our students who looking to work in the company or in its industry. In addition, this program will be considered as a link between our collage and Saudi Companies.

The Company Program will inform our students and direct them to study specific subjects or real case studies related to a Saudi company. In addition, This program will help our students to select their elective courses; and develop their skills that are required in the company or its industry.

FOR EXAMPLE

X Y Bank ( XYB ) Program

For Marketing Students

A student who looking to be an employee in ( XYB ) or in bank industry in general needs to study the following subjects in:

Ø MKT 410 Consumer Behavior

Ø MKT 330 Advertising and Sales Promotion.

Ø MKT 345 Marketing Research

Ø MKT 375 Services Marketing

In addition, he needs also to select two of the following elective courses

Ø FIN 435 Real Estate Management

Ø FIN 420 Investment

Ø FIN 430 Risk Management & Insurance

Ø ECON 415 Public Finance

Ø ECON 410 International Economics

MKT 410

Consumer Behavior

In this course, students need to study one of the following subjects:

1- How could ( XYB ) select its target market & develop marketing programs for CREDIT SERVICES by understanding consumer behaviors?

2- What is the influence of culture on Islamic Products & Service of ( XYB ) ?

3- How could ( XYB ) promote its Internet Banking Service for KFUPM faculty members by understanding social-group influences on consumer behaviors?